Cookie Policy
What are cookies
Cookies are small text files sent from a website to your computer or mobile device, which enable features and functionality on a website. They are unique to your browser, device or account. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire. The time until expiration of the cookie is referred to as the retention period. Firma Gruender sets specific retention periods for each cookie type depending on its functions.
Apart from the distinction between Session and Persistent cookies, it’s worthwhile to know that we distinguish essential, analytical & tracking cookies. Essential and analytical cookies are usually Session cookies, whilst tracking cookies are usually persistent. To find out more about cookies, visit this site.
Do we use cookies?
Yes, we use cookies. We use both session-based and persistent cookies. Firma Gruender wssets and accesses our own cookies on the domains operated by Firma Gruender and our group companies or affiliates (collectively, the “Sites”). In addition, we use cookies from third parties like Google Analytics for analytical or advertising purposes. Essential cookies are necessary to make our websites usable. Placing such cookies does not require your consent. Tracking cookies are only activated after you provide your consent via the cookie banner. Some analytical cookies also fall under Essential, but the majority are activated upon consent.
For an overview of all cookies used you can make a request by email to hello@Firma-Gruender.de.
Additionally, Firma Gruender uses browser fingerprinting functionality. When cookie consent is given on one of Firma Gruender’s domains, we use your browser’s fingerprint to apply the cookies you selected to Firma Gruender’s other domains. This fingerprint contains browser attributes (for example, IP, browser version) and is stored for a period of 2 weeks. After that the fingerprint is deleted.
Firma Gruender closely follows the developments in the Privacy-related laws and regulations. When we make any changes we will update this Cookie Policy accordingly. You can always find the latest version on our website or in the Firma Gruender app.
How we use cookies
Some cookies are associated with your Firma Gruender account and personal information in order to remember that you are logged in. Other cookies are not tied to Firma Gruender account but are unique and allow us to carry out analytics and customisation.
Cookies can be used to recognise you when you visit a Site or interact via a service we use on our Sites. These cookies remember your preferences and provide a personalized experience that’s consistent with your settings. Cookies can be necessary to create a secure or faster experience when visiting our Sites.
| Categories of Use | Description |
|---|---|
| Authentication | If you’re signed in to our Services, cookies help us show you the right information and personalize your experience. |
| Security | We use cookies to enable and support our security features. They help us detect malicious activity and protect your account as well as the Firma Gruender community as a whole. |
| Preferences, features and services | Cookies help us show you our website in the language you prefer and show you content relevant for your country. They can help you fill out forms on our Sites more easily. They also provide you with features, insights, and customized content. |
| Marketing | We may use cookies to help us deliver marketing campaigns and track their performance (e.g., how you use our referral program or other new features). They also help us understand the feedback you provide us via such features as NPS. Marketing cookies are limited to Firma Gruender Sites only.. |
| Performance, Analytics and Research | Cookies help us learn how well our Sites and Services perform. We also use cookies to understand, improve, and research products, features, and services, including to create logs and record when you access our Sites and Services from different devices. These cookies are limited to Firma Gruender Sites only. |
Third Party Cookies
We use third-party cookies on our Websites. For instance, to help you to login to Das Gründerründer or to enable better communication with you via the chat function. When we use third party cookies we use the most privacy-friendly approach where possible.
How are cookies used for advertising purposes
Cookies (and other Ad technology such as beacons, pixels, and tags) help us market more effectively to users that we and our partners believe may be interested in Firma Gruender. That’s why they are commonly referred to as Marketing cookies. They also help provide us with aggregated auditing, research, and reporting, and know when content has been shown to you. These cookies are limited to our Sites and are not used in our Services.
What you can do to block or remove cookies
To use our site, we need to activate certain functional or analytical cookies. For Analytical and Marketing cookies we ask your prior consent when you first visit our website. You can choose to disable all or specific Cookies by selecting either “Continue without accepting” or “Manage Cookies” in our Cookie Pop-up when you first visit our Sites.
Next to that, nearly all web browsers give you the ability to manage cookies. In some browsers you can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. To enable this, please review your browser documentation.
Additionally, if you want to opt out of Google Analytics cookies, you can use the browser add-on offered by Google. Please check compatibility with the browser of your choice before installing it. You can find the instructions here: https://tools.google.com/dlpage/gaoptout.
Please note: if you limit the ability of websites and applications to set cookies, you may experience a diminished user experience and/or loss of access to our Services, since it will no longer be personalized to you. It may also stop you from saving customized settings, like login information.
Does Firma Gruender respond to Do Not Track Signals?
Our Sites and Services do not collect personal information about your online activities over time and across third-party websites or online services. Therefore, “do not track” signals transmitted from web browsers do not apply to our Sites or Services, and we do not alter any of our data collection and use practices upon receipt of such a signal. Firma Gruender only places cookies in accordance with this Policy and the preferences you indicate via our cookie banner.